Position: General Practitioner
Location: Bradford, UK

Dr Matthew Fay was a General Practitioner who joined Westcliffe Medical Practice in 1999. He helped develop this into the Affinity Care, a 27 partner “superpractice” based in Bradford managing 4 GP contracts and providing care for over 64,000 population. When he retired from general practice in 2022 he was the Clinical Chair of the partnership and the clinical director of Affinity Care PCN

In 2001 Matthew established a GPwSI cardiology service in Bradford which has expanded to provide direct access investigations and e-consultations.

He was a member of the NICE AF Guideline Development Group and was a standing committee member of the NICE Quality Standard Advisory Committee. He is currently a clinical advisor to the AF Association, STARS (the Syncope Trust), Arrhythmia Alliance, on the Expert Advisory Panel for the Stroke Association and on the faculty for Heart Valve Voice. He is a Trustee of the AF Association and Thrombosis UK.

He has been involved in service redesign of cardiovascular services with a focus on AF, dysrhythmia and moving services out of hospital for many years. He was the clinical lead of the redesign of the Bradford VTE services to make it completely community and NOAC based.

He has previously worked in Bradford’s PCTs and CCG.

In 2022, after over 20 years in general practice he took the decision to take on new challenges and was appointed as the medical director of LumiraDx.

He still has an active interest in the Westcliffe Health Innovations cardiovascular service and through these roles continues to look for ways to enhance the patient journey from symptoms, to diagnosis, to support in the post diagnosis phase of their lives.